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Privacy Policy

Last updated: Oct 16, 2026

Brooklyn Alsop LLC, doing business as Baked by Brook ("Baked by Brook," "we," "us," or "our"), values your privacy. This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have. It applies to information collected through our website, order forms, and communications (collectively, the "Services").

What Information We Collect

We may collect the following categories of information:

Information you provide to us

  • Contact details (name, email, phone number, pickup or delivery address)
  • Order information (items ordered, drop selections, special requests, allergy notes)
  • Billing and payment information (processed through our payment provider)
  • Any content or messages you choose to send us

Information collected automatically

  • Device and browser information (IP address, device type, browser type)
  • Usage data (pages visited, time spent, referring/exit pages, clicks)
  • Approximate location (derived from IP address)
  • Cookies and similar tracking technologies (see "Cookie & Tracking Practices" below)

How We Use Your Information

We use collected information to:

  • Provide and improve our Services
  • Process and fulfill orders, including drop sales, pickups, and deliveries
  • Respond to inquiries and provide customer support
  • Send order confirmations, pickup reminders, drop announcements, and (where permitted) marketing messages
  • Process payments and detect, prevent, and address fraud, security, or technical issues
  • Comply with legal obligations and enforce agreements

We do not sell your personal information.

SMS Opt-In Details

If you provide your phone number and opt in to receive SMS messages from Baked by Brook, we may send texts related to:

  • New drop announcements and product availability (promotional)
  • Order confirmations, updates, and pickup or delivery reminders
  • Customer support and responses to your inquiries

Key SMS details:

  • Message frequency may vary
  • Message and data rates may apply
  • You can opt out at any time by replying STOP
  • For help, reply HELP or contact us using the information in the "Contact" section

Your SMS consent is not a condition of purchase.

Cookie & Tracking Practices

We use cookies and similar technologies to improve site functionality, understand site usage, and support marketing/analytics efforts.

Types of cookies we may use:

  • Essential cookies (required for basic site functionality)
  • Analytics cookies (to measure traffic and improve performance)
  • Marketing cookies (to help deliver relevant ads and measure campaign effectiveness)

You can control cookies through your browser settings. Disabling cookies may impact site functionality.

We may also use third-party analytics and advertising tools (such as Google Analytics or Meta tools) that collect information via cookies or similar technologies. These providers may use the data in accordance with their own policies.

Data Security and Handling

We use reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, misuse, or disclosure.

However, no method of transmission over the internet or method of electronic storage is 100% secure. While we work to protect your data, we cannot guarantee absolute security.

We retain personal information only as long as needed to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements.

User Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Opt out of marketing communications
  • Withdraw consent where processing is based on consent (such as SMS marketing)

To make a request, contact us using the information below. We may need to verify your identity before processing certain requests.

Mobile Info Sharing Statement

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Children's Privacy

Our Services are not intended for children under 13, and we do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

Contact

If you have questions about this Privacy Policy or want to request access, correction, or deletion of your information, contact us:

Brooklyn Alsop LLC DBA Baked by Brook
Email: Brooklyn@bakedbybrook.com
Phone: 208-654-8028
Idaho Falls, Idaho